One thing is personal branding, another one is doing the job. And I've been focusing on the latter and not on the former :)  I don't think I'm "the best" or anything like that, I'm just a student of the craft. But I'm grateful to have helped others with my skills and now use them even on my own businesses (outside marketing)... it really forces you to not be "just" a copywriter and actually understand marketing at a greater level. That's why I went down the rabbit hole of becoming a CMO for some companies.